True Colours


This is an advertisement campaign for Faber-Castell by the advertisement agency Serviceplan Munich. The idea and its application is simple. Each visual shows that the colors of Faber-Castell is exactly the same as the colors that we see in nature or that are around us. They picked certain objects, animals, vegetables and combined them with a pencil that corresponds to the color of the object it is combined with. The visuals and the slogan of the campaign are all consistent with the message that wants to be given.


One Response to “True Colours”

  1. 1 Power of Pencils « The Alterrealist

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