True Colours

03Feb11

This is an advertisement campaign for Faber-Castell by the advertisement agency Serviceplan Munich. The idea and its application is simple. Each visual shows that the colors of Faber-Castell is exactly the same as the colors that we see in nature or that are around us. They picked certain objects, animals, vegetables and combined them with a pencil that corresponds to the color of the object it is combined with. The visuals and the slogan of the campaign are all consistent with the message that wants to be given.

Advertisements


One Response to “True Colours”


  1. 1 Power of Pencils « The Alterrealist

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: